O.K. is a creative studio run by Olivia King, specialising in branding, type design and digital products.
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Inclusive Sans is a text typeface designed for legibility and readability. It’s available as an Open Source project, free for use on Google Fonts.
Currently:
(1) Designing a custom typeface for a global publisher
(2) Refreshing a sexual wellness brand
(3) Launching Inclusive Sans 2.0
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Riso-printed publication series documenting good walks from around the world.
For over a decade, Chime has challenged the traditional banking sector. The evolution of its brand identity delivers an enhanced experience focused on trust, stability, and progress. As America’s largest growing bank it continues to redefine how financial progress is expressed in the modern era.
With JKR New York
Work with the JKR New York and LA offices on the global rebrand of a large tech company.
An intensive workshop run for the 4th year Visual Communications Honour students.
A privilege to be included in The Brand Identity’s new book of interviews with brilliant designers across the world.

A detailed write-up of the process behind making Culture Amp’s custom handwritten typeface with Mathieu Réguer, looking at how to prototype, test and build a typeface that embraces uncertainty and human expression.
With For The People
Wildways is a new conservation startup from Cartisan that brings together science, technology and design. Through cartography it helps create connection between people and the environment.
Matilda is a new migration startup that provides a welcome change to the visa application experience. Typically costly, stressful, lengthy and opaque, Matilda is warm, open and friendly. It streamlines the process through their platform to allow people to focus on what really matters - a new future home and adventure ahead.
“I can’t believe they paid for that”, “That kerning burns my eyes”. A chat with design leaders from Koto, Brand New and Design Week about the ruthlessness of opinions and when work is at the mercy of a keyboard.
Branding and art direction for Design Outlook’s 2023 conference identity, using custom typography to express the theme 'Rediscovering Creativity’.

How to you create a custom font for a community brand with little budget and limited resources? An in depth look at creating Derwent Valley Display using Open Source typefaces.
A project with Future Super to create a micro-investment app that allows users to fund solar farms across Australia, contributing their money towards climate action.
A chat with Olivia and Micah about designing custom fonts for brands.
O.K. is a creative studio led by Olivia King, a creative director with over 12 years of experience. We specialise in branding, type design, and digital products — and while that might seem like a broad set of skills, this blend is what makes us unique.
What links this diversity of specialities is craft. In an age where design is increasingly generated, craft and creativity is what cannot be replicated. Our depth of knowledge in each area means we see beyond traditional boundaries in companies (product, marketing, and brand etc) and thrive in the overlaps and intersections. It gives us a perspective that considers the bigger picture and helps us create seamless, considered experiences.
O.K. is committed to purpose-driven work, collaborating with founders and clients who aim to make a positive impact in the world and work on challenging projects that aspire to solve the planet’s hardest problems.
Previous projects by Olivia:
Eucalyptus (2022)
Juniper
Pilot

Eucalyptus (2022)
Culture Amp

For The People (2021)
Derwent Valley

For The People (2021)
Story Cafe

For The People (2021)
ABC News App

Ustwo (2021)
Biennale of Sydney

For The People (2021)