Olivia King is an independent Creative Director specialising in branding, type design and digital products.
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Inclusive Sans is a text typeface designed for legibility and readability. It’s available as an Open Source project, free for use on Google Fonts.
Currently in the studio:
(1) A custom typeface for a global publisher
(2) Refreshing a sexual wellness brand
(3) Launching Inclusive Sans 2.0
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Riso-printed publication series documenting good walks from around the world.
A storyteller’s dream, Story Cafe’s identity celebrates coffee's foundational role in life's stories, by using every point of interaction as a jumping off point into a new type of tale.
A playful, wonky slab with mixed contrast features.
A variable typeface that flourishes, based on Australian native flora.
Introducing the Derwent Valley to the world by making it the publisher of the eclectic and fantastical stories the region is known for.
For over a decade, Chime has challenged the traditional banking sector. The evolution of its brand identity delivers an enhanced experience focused on trust, stability, and progress. As America’s largest growing bank it continues to redefine how financial progress is expressed in the modern era.
With JKR New York
A typographic identity for Australia’s largest art festival. With For The People.
Work with the JKR New York and LA offices on the global rebrand of a large tech company.

An intensive workshop run for the 4th year Visual Communications Honour students.
A privilege to be included in The Brand Identity’s new book of interviews with brilliant designers across the world.
A detailed write-up of the process behind making Culture Amp’s custom handwritten typeface with Mathieu Réguer, looking at how to prototype, test and build a typeface that embraces uncertainty and human expression.
With For The People
Wildways is a new conservation startup from Cartisan that brings together science, technology and design. Through cartography it helps create connection between people and the environment.

Matilda is a new migration startup that provides a welcome change to the visa application experience. Typically costly, stressful, lengthy and opaque, Matilda is warm, open and friendly. It streamlines the process through their platform to allow people to focus on what really matters - a new future home and adventure ahead.

“I can’t believe they paid for that”, “That kerning burns my eyes”. A chat with design leaders from Koto, Brand New and Design Week about the ruthlessness of opinions and when work is at the mercy of a keyboard.
Branding and art direction for Design Outlook’s 2023 conference identity, using custom typography to express the theme 'Rediscovering Creativity’.
A project with Future Super to create a micro-investment app that allows users to fund solar farms across Australia, contributing their money towards climate action.
A chat with Olivia and Micah about designing custom fonts for brands.
How to you create a custom font for a community brand with little budget and limited resources? An in depth look at creating Derwent Valley Display using Open Source typefaces.
Olivia King is an independent Creative Director with over 12 years of experience. Previously she was Head of Design at Eucalyptus, and Design Director at For The People. She specialises in branding, type design, and digital products — and while that might seem like a broad set of skills, this blend is what makes her unique.
What links this range of specialities is craft. In an age where design is increasingly generated, craft and creativity is what can’t be replicated. Liv’s depth of knowledge in each area means she sees beyond traditional boundaries in companies (product, marketing, and brand etc) and thrives in the overlaps and intersections.
Liv is committed to purpose-driven work, collaborating with founders and clients who aim to make a positive impact in the world and aspire to solve the planet’s hardest problems.
Awards and Recognition
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AGDA Distinction 2022
Best Awards Bronze Pin, 2022
Best Awards Bronze Pin, 2022
D&AD Graphite Pencil, 2021
D&AD Graphite Pencil, 2021
D&AD Wood Pencil, 2021
D&AD Wood Pencil, 2021
D&AD Shortlist, 2021
AGDA Pinnacle, 2020
AGDA Distinction, 2020
D&AD Graphite Pencil, 2017
D&AD Wood Pencil, 2017
D&AD Wood Pencil, 2017
AGDA Pinnacle, 2017
AGDA Distinction, 2017
AGDA Distinction, 2017
Best Awards Silver Pin, 2017
Best Awards Silver Pin, 2017
Best Awards Bronze Pin, 2017
AGDA Pinnacle, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
Best Awards Gold Pin, 2016
Best Awards Silver Pin, 2016
Best Awards Silver Pin, 2016
Clients
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Spotify
Coca-Cola Company
Chime
Purina
Adobe
Australian National University
ABC
Culture Amp
Village Roadshow
Commonwealth Bank
Optus
Jetstar
Biennale of Sydney
Queensland Theatre
Perth Arts Festival
Future Super
Sea Forest
Teaching & Community
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Juror - AGDA Student Awards 2017
AGDA Councillor 2018
UTS Visual Communications:
Casual Academic 2019
Casual Academic 2020
Casual Academic 2023
Guest Lecturer 2014-21