Olivia King is an independent Creative Director specialising in branding, type design and digital products.
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Currently in the studio:
(1) A custom typeface for a global publisher
(2) Working with the team at Koto Sydney
(3) Creative Directing at Normal
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Olivia King is an independent Creative Director and type designer with over 12 years of experience. She specialises in branding, type design, and digital products — and while that might seem like a broad set of skills, this blend is what makes her unique.
What links this range of specialities is craft. In an age where design is increasingly generated, craft and creativity is what makes our work human. Liv’s depth of knowledge in each area means she sees beyond traditional boundaries (type, branding, product, marketing, etc) and thrives in the overlaps and intersections.
Liv is committed to purpose-driven work, collaborating with founders and clients who aim to make a positive impact in the world and aspire to solve the planet’s hardest problems.
While running her own studio she also works part time as Creative Director at Normal, and with studios like Koto and JKR. Previously she was Head of Design at Eucalyptus, and Design Director at For The People.
Awards and Recognition
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D&AD Wood Pencil, 2025
AGDA Distinction 2022
Best Awards Bronze Pin, 2022
Best Awards Bronze Pin, 2022
D&AD Graphite Pencil, 2021
D&AD Graphite Pencil, 2021
D&AD Wood Pencil, 2021
D&AD Wood Pencil, 2021
D&AD Shortlist, 2021
AGDA Pinnacle, 2020
AGDA Distinction, 2020
D&AD Graphite Pencil, 2017
D&AD Wood Pencil, 2017
D&AD Wood Pencil, 2017
AGDA Pinnacle, 2017
AGDA Distinction, 2017
AGDA Distinction, 2017
Best Awards Silver Pin, 2017
Best Awards Silver Pin, 2017
Best Awards Bronze Pin, 2017
AGDA Pinnacle, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
AGDA Distinction, 2016
Best Awards Gold Pin, 2016
Best Awards Silver Pin, 2016
Best Awards Silver Pin, 2016
Clients
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Penguin Books
Yahoo!
Spotify
Coca-Cola Company
Chime
Purina
Adobe
Australian National University
ABC
Culture Amp
Village Roadshow
Commonwealth Bank
Optus
Jetstar
Biennale of Sydney
Queensland Theatre
Perth Arts Festival
Future Super
Sea Forest
Teaching & Community
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Juror - AGDA Student Awards 2017
AGDA Councillor 2018
UTS Visual Communications:
Casual Academic 2019
Casual Academic 2020
Casual Academic 2023
Guest Lecturer 2014-present