The Random Acts of Kindness Foundation is a non-for-profit based in the US that focuses on spreading kindness across the world. As part of their rebrand, we undertook an extensive process of research, user experience and design to help rebuild their website. With over thousands of users, teachers and kindness ambassadors (Raktivists) involved in the site, it was important to create a digital platform that was vibrant, easy to use and shareable. Within the first month of launch, over 1200 new users joined not only the site, but a global movement to be kinder.


Design, Art Direction, UX